Breaking Financial Shackles & Making Crypto Trading Easier


CoinEx, a crypto alternate that serves greater than 3 million registered customers in over 200 nations and areas, has adopted a brand new model slogan — Making Crypto Buying and selling Simpler. We interviewed Mr. Haipo Yang, CoinEx’s founder and CEO, and mentioned subjects regarding CoinEx and the longer term growth of the crypto trade.

Q: What are the concerns behind CoinEx’s new slogan — Making Crypto Buying and selling Simpler?

A: At the moment’s crypto market has entered a brand new stage by way of technological progress, market scale, and person base. At its top, the full market cap of cryptocurrency approached $3 trillion. In the meantime, surpassing Fb, Bitcoin has change into one of many 10 most dear property globally. Cryptocurrency is now an integral a part of international property, and crypto applied sciences are additionally influencing extra industries and customers.

On the similar time, many are daunted by crypto applied sciences. Of their view, the market is reserved for geeks {and professional} traders solely. Such a stereotype will not be wholly unfounded — many buying and selling platforms on the market are certainly designed for professionals. They simply maintain introducing new features and pile up all options and merchandise with out contemplating person capabilities, which discourages many newcomers.

Image this: A median person visits a crypto alternate to purchase Bitcoin. Nevertheless, swamped by derivatives like supply contracts and European choices, he has no thought the way to purchase Bitcoin in any respect. Are such platforms actually designed for most of the people? They assume customers would possibly want this or that however ignore an important proven fact that for many customers, it’s not that simple to finish the very first crypto commerce.

Decentralized crypto applied sciences are created to serve the general public within the first place. All crypto customers deserve respect —not solely simply the skilled, but in addition retail traders, deserve entry to the crypto trade. The dismissal of newcomers and retail customers goes counter to the crypto sector’s unique mission, which is to interrupt the monetary monopoly.

As such, we work to take away customers’ misgivings concerning the crypto trade and break monetary shackles. We need to ship a message that crypto buying and selling is a stage taking part in area and that finance is on no account the privilege of sure teams of individuals. We are going to construct a bridge that connects customers with the crypto house. As a gateway to the crypto market, CoinEx helps customers full every crypto transaction with ease.

Q: The slogan improve of CoinEx entails strategic changes by way of branding, product and expertise. Might you make clear the longer term imaginative and prescient and strategic plans of CoinEx?

A: CoinEx will “make crypto buying and selling simpler” via product, token itemizing, and person providers.

To begin with, relating to merchandise, we train restraint and by no means pile features upon features. As an alternative, CoinEx guarantees to supply adequate and satisfying features. In contrast to many exchanges that supply an extreme variety of redundant features, CoinEx pursues “EASIER”. This doesn’t imply that there are fewer issues you are able to do on CoinEx. Quite the opposite, we goal to show sophistication into simplicity by constructing merchandise that meet actual calls for.

As well as, we additionally connect nice significance to token-listing. CoinMarketCap exhibits almost 20,000 kinds of crypto property globally. Nevertheless, lots of them include nice dangers. As we are able to see in the present day, most buying and selling platforms undergo from both a scarcity of range or rubbish property. For this reason our analysis crew spends loads of time screening the cryptos obtainable available in the market. To a sure extent, CoinEx saves customers the difficulty of danger filtering, permitting them to speculate simply in property minimizing customers’ workload.

Final however not least, CoinEx emphasizes person service. Right here at CoinEx, we provide skilled, environment friendly and thoughtful person providers. When newcomers are confused with crypto-related merchandise, which is incessantly the case, they will at all times flip to our intuitive newbie guides, all-encompassing assist paperwork and humanitarian person help. CoinEx respects every odd person through first-rate providers.

Q: In contrast with the previous, {many professional} traders like VC companies, hedge funds, and asset managers have joined the crypto market. Will this raise up the funding threshold of the crypto house? Do retail traders nonetheless have an opportunity in such a market?

A: Skilled traders and retail traders should not in an antithesis relation. The truth that extra traders have joined the trade comes as a recognition of the market and injects extra liquidity into the crypto house. It’s pure that a longtime market will entice numerous traders, however that doesn’t imply there aren’t any alternatives for retail traders.

Right here, we are able to evaluate the crypto market with standard monetary markets. In a traditional monetary market, giant funding banks are inherently centralized. An organization must undergo an advanced course of earlier than it may well go public. As such, shares can solely be issued through large establishments, whereas major markets are unique to skilled traders. Retail traders, however, are stored out of this course of.

Such a centralized monopoly incurs costly prices and creates a excessive threshold. Basically, inventory issuance presents funds to challenge groups and creates funding alternatives for traders. In the meantime, middleman gamers like funding banks and VC companies don’t enhance capital effectivity. Blockchain and crypto applied sciences have introduced a brand new decentralized answer that enables retail traders to straight take part in major markets via IDO and IEO, thereby breaking the monopoly {of professional} traders.

Over the previous few years, now we have seen many new makes an attempt within the crypto trade, overlaying DeFi, meme and Play-to-Earn. Many of those new classes are neither created by skilled merchants, nor are designed for large establishments. The crypto sector is now accessible to all, which implies that each investor has the chance to revenue from cryptos.

Q: Over the last two years of fast progress, CoinEx has at all times prioritized person experiences and person calls for. How do you place “EASIER” into observe throughout fixed product iterations? Sooner or later, what are your priorities for streamlining the buying and selling expertise?

A: Now we have been specializing in mechanisms, interplay, and content-guided when upgrading CoinEx merchandise. Customers use a product to fulfill their meant objectives. As such, “EASIER” implies that we must always assist customers meet such objectives as shortly as doable.

As for product mechanisms, we hope that customers can meet their objectives through the only operations. For example, Swap, a brand new function just lately launched by CoinEx, helps customers meet one easy objective, which is to swap one kind of cryptocurrency for an additional. In contrast to different swap merchandise that usually ask customers to account for sophisticated phrases equivalent to slippage, market value, and restrict value, CoinEx Swap is backed by a set of independently developed good algorithms, which solely requires customers to enter the goal cryptos and the swap quantity, and every part else will probably be dealt with by CoinEx. With Swap, customers profit from quick conversions at glorious costs.

Apart from mechanisms, we additionally worth interplay, which covers webpage interplay and visible guides. As an alternative of stacking up all of the features and knowledge on one web page, CoinEx strives for easy content material that enables customers to identify the perform they want on the first look. Furthermore, we are going to maintain bettering our textual content introductions and product descriptions in content material tips, serving to all customers get began with CoinEx instantly via easy, intuitive expressions.

Throughout the interview, Haipo Yang additionally talked about that the advance of person experiences is a unending course of. In line with him, product growth requires unremitting efforts. CoinEx insists that crypto property must be made obtainable to most of the people. It goals to “break monetary shackles” and try for “EASIER” with user-centered design (UCD) or user-driven growth (UDD) by bettering its merchandise. Now we have each motive to consider that pushed by CoinEx’s efforts, the crypto buying and selling sector will present new alternatives for extra retail traders.

 



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