The 4th anniversary marks a particular second for KuCoin. They’ve lately claimed at TechCrunch Disrupt 2021 that it intends to be the primary and largest social buying and selling platform within the crypto sector.

This couldn’t occur with out the preliminary 7-person group discovering a technique to spearhead crypto adoption in 2013. Little did they know, KuCoin would develop into a world enterprise with over 600 staff and serve 8 million customers in 207 international locations.

KuCoin began solely as a spot-crypto buying and selling platform. It’s now morphed right into a massively wealthy crypto ecosystem because of onboarding industry-standard providers corresponding to KuCoin Highlight, KuCoin Futures, KuCoin Buying and selling Bots, KuCoin Pool, KuCoin Labs, and extra.

This progress has led to $500 billion amassed in buying and selling quantity and over 800 million transactions.

How it began

KuCoin founder, Michael Gan was a tech knowledgeable for Alibaba Group’s Ant Monetary. He first heard about Bitcoin when it was solely $6 from his boss (and now co-founder), Eric Tang. Michael did what most individuals do after they acknowledge Bitcoin’s future potential – mine.

After stacking BTCs, Michael determined to promote some on Mt.Gox because it had probably the most liquidity. He instantly seen how difficult the platform was for newcomers and the way it might be an issue for mass adoption. He subconsciously understood that blockchain tech can solely change the world if the world is aware of tips on how to use it.

Michael and his pals noticed their unique ideas on blockchain’s future materialize as cryptocurrencies grew extra in style.

It drove them to think about concepts that might play a significant function in worldwide adoption and set up themselves in crypto historical past. This sparked the thought of a user-friendly trade platform anybody can entry.

Whereas most individuals had their eyes on the Mayan calendar in 2012, the KuCoin dream group was forming by way of pals and acquaintances that shared the identical ardour for blockchain know-how and cryptocurrencies.

By the top of 2013, KuCoin had its “good day world” second because the group wrote down the primary bits of code in a restaurant. They by no means appeared again, and the remainder is historical past.

The ICO Period: KuCoin’s make or break second

Michael and his group paid robust consideration to the ICO market in mid-2017 as initiatives have been failing from all instructions, and a few have been apparent scams. They noticed the chance to assist the group not fall into ICO traps, and it began with a shift of id.

KuCoin not noticed itself as a fundamental buying and selling trade. It determined to be the ‘Folks’s Trade’ as an alternative.

They did this by utilizing their platform “to seek out the most effective initiatives accessible and the ‘hidden gems’ of the crypto-world for our customers.”

This was a dangerous determination as KuCoin’s popularity was on the road. Directing customers to the unsuitable initiatives can harm an trade indefinitely. Particularly throughout an adoption wave.

From that second ahead, it’s been nothing however all-time highs for KuCoin.

Michael could have began his crypto journey mining Bitcoin, however now, he and his group give miners a motive to see long-term worth in crypto.

In November 2018, KuCoin accomplished a $20 million Collection A financing from IDG Capital and Matrix Companions. It’s value noting that IDG can be an early investor of acclaimed crypto exchanges like Coinbase and Liquid. These funds additionally helped KuCoin proceed to enhance its platform’s stability, security, and ease of use. Culminating in larger worth for its customers.

KuCoin elevated its person base by a large 1144% this yr and tripled the variety of feminine merchants on their platform. Feminine merchants at the moment are 38% of customers.

GameFi (the play-to-earn NFT {industry}) is booming and KuCoin took lead by creating the primary buying and selling board for metaverse tokens.

KuCoin additionally outperformed Deribit and approached BitMEX in derivatives buying and selling volumes.

So, what’s subsequent for KuCoin in 2022?

KuCoin CEO reveals all

Present CEO, Johnny Lyu mentioned KuCoin’s roadmap for 2021-2023 early this yr. It confirms their plans to improve their present techniques and deploy extra high quality providers.

Within the 1st quarter of 2022, KuCoin can be launching a 3.0 model of its pockets custody system. Within the subsequent quarter, KuCoin Matching Engine 3.0 will go stay — this may additional enhance the velocity and effectivity of customers inserting trades.

The final two quarters consider bettering their futures buying and selling system and reaching metrics corresponding to 25 million worldwide customers, over 1,000,000 Twitter followers, and for his or her every day quantity to move $15 billion.

Regardless of their listed goals, KuCoin’s intentions haven’t modified that a lot. They’re nonetheless targeted on discovering the following crypto gems, aiming to be probably the most outstanding altcoin trade. However now, they’re additionally absolutely dedicated to elevating the worth of KCS (KuCoin Token) to the purpose it reaches the highest 30 in market capitalization.

This implies they’ll be looking out for the following finest developments within the NFT and DeFi area.

One other attention-grabbing purpose KuCoin plan to attain is reworking right into a social buying and selling platform, which continues to be clean within the crypto {industry}. At present, most exchanges deal with constructing a greater buying and selling software, whereas KuCoin recognized crypto buyers’ wants past buying and selling.

This can be achieved by way of the launch of a number of new social options later this yr. This may enable customers to higher perceive and commerce crypto on KuCoin and discover world buyers who share the identical curiosity. By way of the knowledge and interplay providers offered by the platform, even a newcomer could have a much bigger likelihood to win.

KuCoin is efficiently turning the crypto mass adoption marathon right into a dash.

Their exponential progress, latest additions, and bullish plans confirm this.

The crypto area is turning into extra attention-grabbing by the day as there’s at all times one thing new that may probably change the world. KuCoin goals to be instantly concerned in what crypto affords the folks subsequent.

KuCoin is not only placing themselves on the forefront of the crypto rollercoaster, they’re guaranteeing the journey by no means ends.



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